I suspect that there are numerous adults who join the club and play both the child and the parent role just to earn stars and free stuff. I find that a little creepy -- inventing a child personna and then pretending to be it -- but you can certainly get far more in free merchandise (purchased with stars) than the $20 membership fee. My daughter got the club jacket for girls with her stars, and that retails for like 46 or 48 bucks.
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